Customer Support: Keeping Up with the Digital Migration
The phone is losing ground as a leading communication channel. Can you meet customers where they're going?
How to Build a Better Brand
Marketers must keep messages short, energetic, and simple.
Mobile CRM Is Slow to Take Hold
Integration hurdles slow deployments as systems largely fail to deliver significant value to users.
Preparing for the Omnichannel Environment
In a world where so much attention is placed on technology, we shouldn't lose sight of the human element.
Suite Versus Best-of-Breed: Is Less Really More?
When not all solutions are created equal, choosing one is no easy task.
The Core of Customer Centricity
You can't transform your company without your employees' help.
The Tipping Point
Keeping Pace with the Connected Customer
Five ways to improve your sales force effectiveness.
Outbound Dialing Makes a Comeback
Changing rules give vendors new opportunities.
Pint of View
Debunking the Lone Wolf Sales Myth
Let's put this old cliche to sleep.
Voice of the Customer
Hungry for Customer Intelligence
CX professionals must satisfy appetites companywide.
Cause Marketing Engenders Loyalty
Emotional engagements are the key to cementing long-term customer relationships.
Companies Will Promote Products on Social Media
Attention shifts from gathering product feedback to greater customer engagement.
Insert Humanity and Trust into Customer Relationships
It's more than listening; it's incorporating feedback into the enterprise.
Leverage the Human Brand
Incorporate the surprising psychology behind customer choice and loyalty.
Social CRM Takes Center Stage
Social CRM should be about people, not technology.
Xerox: The Customer Service Company
The company does a lot more than just documents.
Axceler Finds Success in Lead Generation
Postwire helps the software company attract higher-quality leads.
Gigya Gets Gamification
Boyd Gaming uses social infrastructure to nurture engaged advocates.
Philadelphia Insurance Listens to Customers
The company sees retention increase after deploying a VoC solution from Confirmit.