Digital Advertising Gets Personal
Improve customer engagement with real-time marketing.
CRM and Knowledge Management: Balancing Information and Insight
Companies are tying KM systems into CRM solutions to maximize understanding and use of internal resources, but the process can be onerous.
Voice Biometrics Builds a Business Case
Advances in speech security have made it more feasible and reliable as a call center tool.
Manage Data or Be Managed by It
Organizations should take a serious look at how they are managing their data.
CRM and Knowledge
All we know now is just a dress rehearsal.
The Tipping Point
Building a Consistent Customer Experience
Focusing on employee engagement and culture will go a long way.
The Long Tail of Customer Experience
How American Girl dolls became much more than child's play.
Pint of View
What's Your Marketing Plan?
What we can learn from etymology and an ancient general
Software Advances Are Propelling CRM to New Heights
Seven trends businesses cannot afford to ignore.
Small Biz Buzz
Riding the Wave of Shifting Platforms
Strategies may change, but the key to success remains the same.
Should Retailers Target Mobile Devices?
Tracking consumers in stores and online brings privacy issues back into the spotlight.
Marketing Email Open Rates Jump
Nearly a third of marketing emails are viewed—a major increase compared to recent years.
Tag Management Gains Traction with Marketers
Ninety-four percent call it crucial for customer data integration.
More CPG Companies Are Selling Directly to Consumers
Learning from Amazon.com's success, businesses leverage e-commerce to bypass retailers.
CRM in Sports—Mobile and Social Tech Get the Call
The industry is making up for lost time with a focus on new strategies.
Starbucks: Building an Inspiring Brand
It's not just about the coffee.
Arts and Crafts Retailer Learns the New Language of Social Media
Curalate helps Michaels launch image-centric promotion.
Online Bike Retailer Pedals Forward with Customer Retention
Retention Science helps BikeBerry engage and keep customers.
Rising Support for Automatic Dialers
3C Logic helps a credit counseling service 'keep up with customers.'