A First Look at Second Screens
As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
Should Your Company Abandon Phone Support?
Why several Silicon Valley-area firms have done just that and are sticking with their decisions.
Sign, Seal, and Deliver with E-Signatures
New technology enables companies to close deals faster and satisfy compliance issues—all while cutting costs.
Are We Too Connected?
Despite the highly connected world we live in, some well-known companies are bucking the trend and becoming decidedly more disconnected from their customers.
The Age of Collaboration
Why Mark Zuckerberg is not the father of social networking.
The Tipping Point
A Call for B2C Treatment in a B2B World
Take time to re-examine your business practices.
Evolving Social CRM to Become CRM—Again
Move your CRM implementation to the next generation.
Pint of View
How May I Help You, Buddy?
Warm personalized service can clash with professional detachment.
The Future Is Now for Data Analytics
Turn data insights into customer excellence.
Small Biz Buzz
Cultivate a New Approach to Business and Customer Engagement
To meet expectations, try being FAIR.
Adoption Problems Plague Digital Wallets
Retailers must overcome security, awareness, and integration issues.
Brands Must Make Emotional Appeals
Companies should strive to be less rational with customers.
Market Focus: Automotive Dealers Go Digital
Auto sellers respond to customers with online options.
Sales Reps Are Falling Short of Their Goals
Short-term strategies and a lack of automation could be culprits.
What's in a Domain Name?
Here's what you need to know about the new Internet landscape.
A View From My Seat Gains Insight, Higher Usage
With Artisan Optimize, an app developer takes advantage of A/B testing and more.
National Nonprofit Engages Social Donors
With the help of EpiServer, the National Down Syndrome Society replatforms its Web presence.
Social Customer Service That Satisfies
Get Satisfaction helps online video broadcast platform provider Ustream benefit from a support community.