CRM Cover

August 2012

Magazine Features

The 2012 CRM Elite

The 2012 CRM Influential Leaders

The 2012 CRM Market Leaders

The 2012 CRM Rising Stars

Front Office

Where Are CRM Investments Going?

Reality Check

In Vino Veritas

Drinking in customer experience.

The Tipping Point

Bringing Science to the Art of Sales

Seven principles for boosting business through analytics.


Klout for CRM? Ludicrous!

Being popular and being a good customer are not one and the same.

Pint of View

The Anatomy of a Customer Breakup

Nothing lasts forever, not even customer or company loyalties.

Customer Experience

The Guiding Assumption

What do you really think about your customers?

Voice of the Customer

In Search of the Perfect Metric

Don't hold out for a magic bullet.


AT&T Turns to Video to Cut Call Volume

Videos explain bills to customers so call center agents don't have to.

CRM Comes to Campus at a Frantic Pace

Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage.

Facebook Sets Its Sights on Advertisers

The world's largest social networking ups the ante on its offerings.

Uncovering the Hidden Wealth of Your Customers

Don't miss these opportunities.

With More Data Comes More Complexity

Companies need to align their metrics with functional issues and corporate goals when deciphering big data.

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