CRM Cover

April 2012

Magazine Features

Digital Media: How to Make Your Content Pop

Online videos are drawing more eyeballs than ever before. Here's what marketers need to know.

Nonprofits Find Money on the Web

Charity no longer begins at home; today, it begins with a homepage.

The New Sales Toolkit

Fixing a sales process has never been easier.

Front Office

Video Won't Kill the CRM Star

Reality Check

Video Production Made Easy

Incorporating video into your customer outreach is as simple as 1, 2, 3.

The Tipping Point

Using Social Media for Customer Service

Are you reaping the benefits of this valuable resource?


The Big Three

When it comes to CRM, don't sweat the small stuff.

Pint of View

Be the Influencer

A voice unheard is a waste.

Customer Experience

Mobile CRM: Nice to Have or a Business Essential?

Don't risk becoming a digital dinosaur.

Small Biz Buzz

The Fast and the Curious

Building a business model to keep up with customer expectations.


Banks Are Rethinking Their Outreach Strategies

The need for better communication is leading marketers to up their game.

Consumers Want More Personalized Shopping Experiences

Studies show customers are willing to share data for better services, even though privacy is still a concern.

Customer Feedback Falls on Deaf Ears

Only 35 percent of comments ever get a response.

Embrace the Concept of "We"

Collaborators make the best competitors.

Game Mechanics Could Steer BPM Adoption

Proper handling of organizational politics is a key factor.

Keeping the "Retail" in Retail Stores

Digital solutions are designed with in-store sales and customer experience in mind.


Improving Ticket Sales When You Already Sell Out

The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.

Organic Valley Milks Higher Earnings, Improves Operations

SalesLogix helps dairy co-op manage sales and distribution of organic products.

Ramping up for More Online Traffic

American Greetings reduces bottlenecks with Compuware APM.

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