CRM Cover

July 2011

Magazine Features

eSurvivor: Commerce Challenge

Fierce battle centers on retail players and favors those who adapt best to new market dynamics

The Shifting e-Commerce Marketplace

Companies seeking suppliers have plenty from which to choose, but the market is turbulent

Mobile Commerce: The New Retail Therapy

Shopping trend empowers consumers and challenges business strategies

Mobile e-Commerce in the B2B Sector

Digital Deals du Jour All the Rage in e-Commerce

Groupon and others put group buying discounts on the menu

Front Office

Our New e-Commerce Reality

All's fair in love and war—and retail

Reality Check

Gas Prices Fuel UCS, Web Conferences

The need to reduce travel spurs front-office solutions

Customer Centricity

Fundamentals Trump Everything

Providing an extraordinary experience should never compromise the basics

The Tipping Point

Rx for Social Intelligence Center

Mix skilled workers, listening platform, and measurable objectives

Connect

Never Underestimate the Power of Traditional Methods

It's not the medium but, rather, how you use it to engage customers that counts

Pint of View

Children Are the Currency

Courting kids in the experience economy

Insight

Just the Facts? Not Really

Many firms use analytics data inconsistently and rely on personal experiences when engaging customers

The Digital Age of Marketing

Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015

Smartphone Shopping Sprees on the Rise

Half of Americans use their mobile devices to make purchases, study shows

Market Focus: Government--Better Outreach with Outbound

Mass-messaging systems help keep constituents informed

REAL ROI

Census Bureau Takes to the Cloud

Acumen's customized CRM application manages partner organizations and provides extensive reports

Utility Giant Re-Energized

A major American energy company uses a customized sales program to cross-sell its way to higher profits

Brand Those Tweets

K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs

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