September 2025

Magazine Features

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Suite: The 2025 CRM Industry Leader Awards

The Best Small and Midmarket CRM Suite: The 2025 CRM Industry Leader Awards

The Best Contact Center Infrastructure: The 2025 CRM Industry Leader Awards

The Best Contact Center Interaction Analytics: The 2025 CRM Industry Leader Awards

The Best Unified Customer Experience Platform: The 2025 CRM Industry Leader Awards

The Best Workforce Engagement Management (WEM): The 2025 CRM Industry Leader Awards

The Best Customer Journey Orchestration Solution: The 2025 CRM Industry Leader Awards

The Best Customer Data Platform: The 2025 CRM Industry Leader Awards

The Best Business Intelligence/Analytics: The 2025 CRM Industry Leader Awards

The Best Marketing Automation: The 2025 CRM Industry Leader Awards

The Best Sales Force Automation: The 2025 CRM Industry Leader Awards

Bloomreach Drives Data-Driven Personalization: The 2025 CRM Conversation Starters

Klaviyo Raises Its Profile in Other Marketing Channels: The 2025 CRM Conversation Starters

NIQ Strengthens Its Industry-Leading Data Foundations: The 2025 CRM Conversation Starters

Outreach Expands Its Reach with Key Sales Integrations: The 2025 CRM Conversation Starters

ServiceNow Re-Establishes Itself as a Big-Time CRM Player: The 2025 CRM Conversation Starters

Talkdesk Shifts Focus to Industry-Specific Implementations: The 2025 CRM Conversation Starters

Reality Check

Will AI Replace Contact Center Agents?

The notion of using technology to shrink contact centers has come up repeatedly through the years.

The Tipping Point

How CRM Plus CX Platforms Are Shaping the Future of CX

These two tools are better together.

Scouting Report

AI Is Rerouting the Future of Cloud Contact Centers

Contact center-as-a-service vendors must define the role, value, and contributions they aim to deliver in the AI era.

The Last Line

Watermelon Metrics and Other BPO Pitfalls

Don't let short-term savings chip away at the experiences that keep customers loyal.

Customer Experience

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

Insight

B2B Marketers Tend to Start Too Late

Marketing needs to influence buyers earlier in the process, Forrester urges.

CMOs' Tenure Is on the Decline

Marketing leader roles are changing at many top companies, Forrester finds.

Optimism Fills Budget Discussions, but Expectations Should Be Tempered

Forrester's Budget Planning Guides urge preparing for deeper budget cuts. Plus: The tenure of CMOs is on the decline.

RevOps, Clean Data Are Keys to Sales Success with AI

Data quality is a key barrier, and RevOps could be the answer, G2 finds.