April 2025

Magazine Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends and Technologies for 2025: Agentic AI Is Poised to Remake Self-Service

Expectations rise for AI in the contact center world.

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

Front Office

Advertising Needs a Better Proofreader

Companies might be trying to seem relatable and authentic, but they risk looking unprofessional and sloppy.

Reality Check

CCaaS: What to Assess Before You Invest

Contact center-as-a-service is a highly competitive market with 200-plus global vendors aggressively vying for business.

The Tipping Point

Smart Glasses and the Future of CRM

Sci-fi shopping experiences are right around the corner.

Connect

In Memory of an Apostrophe: Is the Customer’s Experience Gone Forever?

It's time to remember who actually owns the experiences customers have with you.

Customer Experience

Exponential Efficiency in the Age of AI

Harness the power of AI in every aspect of the enterprise.

Insight

Gartner Identifies Top Threats Facing Sales Leaders

CSOs must evolve with rapid market and technological changes to succeed

Marketing Creative Idea Evaluation Is Flawed, Research Finds

Most marketers and agencies don't see their work standing out, BetterBriefs reports,

Marketing Orgs Still Have Limited or No GenAI

Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Prepare Now for GenAI Advances

Analysts expect generative AI's capabilities to expand in CRM.

Required Reading: CX Design Requires an Organizational Redesign

Values-driven alignment is the key to company success.

Significant Signings

A roundup of industry investment and personnel moves.

REAL ROI

CaduceusHealth Gains Insight into Employee Activity

Customer outcomes improve with remote employee tracking from Insightful.

Sun State Hauls in Increased Sales Productivity with SugarCRM

Sugar Sell and sales-i help the truck dealership sell smarter and faster.