October 2024

Magazine Features

Equipping the Gen Z Employee

What the newest employees want from the CRM systems their bosses insist they use.

Advertisers Embrace a Side Hustle

Demand-side and supply-side integrations benefit the entire ad ecosystem.

Voice AI Joins the CRM Conversation

Integrating voice technology, conversational AI, and CRM systems can vastly improve the customer journey.

Front Office

Companies Should Leave Politics to the Politicians

Companies run the risk of alienating customers and causing long-term damage to their brand reputation or sales.

Reality Check

GenAI: Reaping the Benefits and Navigating the Challenges

The technology is well on its way to being a contact center fixture.

The Tipping Point

Where Does CRM Adoption Stand Today?

From data-entry drudgery to making people's work lives easier (and more productive).

End Notes

Your Customers Don’t Care about Efficiency Metrics

A focus on cost reduction can shortchange your contact center.

Customer Experience

The AI Endgame Is Decision Automation

Insight

Consumers Want Businesses to Stay Out of Politics

Bentley-Gallup survey finds Americans want companies to stay quiet on public policy

Few Companies Meet Accessibility Standards

As the European Accessibility Act deadline looms, businesses need to act swiftly.

Marketing Leaders Can’t Prove Their Value

Few also receive credit for their contributions to business outcomes, Gartner finds.

Marketing Needs More Collaboration with Security

A lack of cooperation has led to an increase in data breaches.

Required Reading: Sales Take Place Below the Surface

The tech buying process involves emotion-based decisions.

Sellers Who Use AI Meet Quota More Often

Gartner finds AI partnerships, mentalizing, and tactical flexibility as top seller competencies.

REAL ROI

DevriX Boosts Traffic for Arms Directory

Firearms website grows with DevriX's digital marketing expertise.

Sailebots Produce Leads for City Wide

The building services franchisee boosts interest with Sailes.