October 2024
Magazine Features
Equipping the Gen Z Employee
Erik J. Martin //
01 Oct 2024
What the newest employees want from the CRM systems their bosses insist they use.
Advertisers Embrace a Side Hustle
Phillip Britt //
01 Oct 2024
Demand-side and supply-side integrations benefit the entire ad ecosystem.
Voice AI Joins the CRM Conversation
Phillip Britt //
01 Oct 2024
Integrating voice technology, conversational AI, and CRM systems can vastly improve the customer journey.
Front Office
Companies Should Leave Politics to the Politicians
Leonard Klie //
21 Oct 2024
Companies run the risk of alienating customers and causing long-term damage to their brand reputation or sales.
Reality Check
GenAI: Reaping the Benefits and Navigating the Challenges
Donna Fluss //
03 Oct 2024
The technology is well on its way to being a contact center fixture.
The Tipping Point
Where Does CRM Adoption Stand Today?
Danny Estrada //
11 Oct 2024
From data-entry drudgery to making people's work lives easier (and more productive).
End Notes
Your Customers Don’t Care about Efficiency Metrics
Christina McAllister //
09 Oct 2024
A focus on cost reduction can shortchange your contact center.
Customer Experience
The AI Endgame Is Decision Automation
R "Ray" Wang //
01 Oct 2024
Insight
Consumers Want Businesses to Stay Out of Politics
21 Oct 2024
Bentley-Gallup survey finds Americans want companies to stay quiet on public policy
Few Companies Meet Accessibility Standards
28 Oct 2024
As the European Accessibility Act deadline looms, businesses need to act swiftly.
Marketing Leaders Can’t Prove Their Value
24 Oct 2024
Few also receive credit for their contributions to business outcomes, Gartner finds.
Marketing Needs More Collaboration with Security
Phillip Britt //
15 Oct 2024
A lack of cooperation has led to an increase in data breaches.
Required Reading: Sales Take Place Below the Surface
Leonard Klie //
01 Oct 2024
The tech buying process involves emotion-based decisions.
Sellers Who Use AI Meet Quota More Often
25 Oct 2024
Gartner finds AI partnerships, mentalizing, and tactical flexibility as top seller competencies.
REAL ROI
DevriX Boosts Traffic for Arms Directory
Phillip Britt //
01 Oct 2024
Firearms website grows with DevriX's digital marketing expertise.
Sailebots Produce Leads for City Wide
Phillip Britt //
01 Oct 2024
The building services franchisee boosts interest with Sailes.