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CRM Cover

October 2024

Magazine Features

Equipping the Gen Z Employee

What the newest employees want from the CRM systems their bosses insist they use.

Advertisers Embrace a Side Hustle

Demand-side and supply-side integrations benefit the entire ad ecosystem.

Voice AI Joins the CRM Conversation

Integrating voice technology, conversational AI, and CRM systems can vastly improve the customer journey.

Reality Check

GenAI: Reaping the Benefits and Navigating the Challenges

The technology is well on its way to being a contact center fixture.

Customer Experience

The AI Endgame Is Decision Automation

Insight

Required Reading: Sales Take Place Below the Surface

The tech buying process involves emotion-based decisions.

REAL ROI

DevriX Boosts Traffic for Arms Directory

Firearms website grows with DevriX's digital marketing expertise.

Sailebots Produce Leads for City Wide

The building services franchisee boosts interest with Sailes.

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