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CRM Cover

July/August 2022

Magazine Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2022 CRM Top 100

CRM magazine presents its fourth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends for 2022: New Service Channels and Challenges

Investing in digital, social, and virtual will remain a post-COVID priority.

The Top Marketing Trends for 2022: Cookieless Replaces Contactless

Marketing moves to new channels to meet changing demands.

The Top Sales Trends for 2022: A New Normal Emerges Post-Pandemic

Sales needs to focus on digital technology, social media, automation, and training.

Front Office

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Reality Check

Aligning People, Process, and Technology: The Key to a Successful Contact Center

This bit of wisdom never goes out of style, no matter how advanced our tools become.

Customer Experience

Prepare for the Age of the Metaverse Economy

A rundown of use cases and the steps to get you started.

Insight

Apple’s Ad Performance Tracking Additions Fall Flat

Ad industry insiders see the moves as providing little value to most.

E-Commerce’s Better-than-Expected Boom

Forrester clocks returns far higher than projected.

Forrester’s 5 Steps to Optimize B2B Ad Budgets

Greater attention needs to be paid to proper audience targeting, says a new report.

Marketing Budgets Beginning to Recover

Gartner sees marketing budgets rise as a percentage of revenue.

Required Reading: Strategies for Navigating the ‘Metail Economy’

Companies need to transform their businesses to thrive in the me-centric revolution.

Staking a Spot in the Metaverse Is for the Risk-Takers

Designing experiences for the metaverse will require bold action, Forrester warns.

REAL ROI

CINC Now Sees the Full Story

The real estate tech provider has gained visibility into its mobile app with FullStory.

Crisp Data Contributes to Sunday Growth

The lawn care company's retail sales are growing like weeds with Crisp's data solution.

The Next Step

Hard to Hire

How to stop getting ghosted.

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