Marketing’s New Strategy: Paying for Performance
Paying only when specific actions occur sets the new standard in building ROI.
Sales Leaders Push for Measuring What Matters
As sales processes have changed, the metrics need to follow suit.
Low-Code/No-Code Offerings to Grow, but Some Still Want Complexity
As CRM systems get more sophisticated, they can be easier to upgrade and customize.
Adapt to Gain an Advantage
Given our current economic uncertainty, companies naturally want to make sure that every dollar spent is producing concrete returns.
Contact Centers: The Next Big Thing
Yes, really. But why are software vendors jumping on the contact center train?
The Cloud Contact Center Land Grab Is on
The future is in the cloud, and CCaaS vendors are battling to stand out.
The Last Line
A Trip Down Social Media’s Memory Lane Uncovers Emotions
And it's not just social media; CX can produce memorable (hopefully positive) feelings.
Six Myths About Design, and Four Ways to Overcome Them
Too many companies are in the dark about what design is, who should be involved, and how to do it well.
Voice of the Customer
Communication Is Essential for CX
Often overlooked, communication strategies are necessary to drive action.
2022 Marks the Advent of the Metaverse Continuum
Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.
Chat Ready for Takeoff; Some Companies Aren’t
Many consumers are already comfortable with the technology, Forrester finds.
Consumers Do Contact Customer Service After Proactive Outreach
Flaws in proactive customer service can cause more harm than good, Gartner finds.
Satisfaction Does Not Guarantee Loyalty
Impressions go a lot further in ensuring repeat business.
Airship Elevates Hagebau Connect’s Marketing Efforts
The German DIY retailer's loyalty program rises with Airship.
Amazon Connect Boosts Customer Service for Traeger Grills
The outdoor cooking equipment manufacturer is on fire since implementing AWS contact center technology.