Sentiment Grows in Significance as COVID Surges
Companies see renewed interest in gaining the most from customer feedback.
Sales Embraces the Experience Economy
Virtual technologies advance to expand retail opportunities in a contact-free world.
Why You Need an Enterprise-Level Marketing Taxonomy
Cross-functional teams are the new normal in business, and data needs to follow suit.
Things Can Only Get Better from Here—and the Future Looks Bright for the CRM Industry
2021 wasn't great, but we are cautiously optimistic that a new normal is settling into place.
Sales Enablement: It’s Time to Get Back to Basics
Sales success plummets when sales enablement efforts falter.
The Tipping Point
4 Ways to Optimize Your CRM for the COVID Age
Here are the lessons we've learned helping businesses weather the pandemic.
WFO/WEM Solutions Prove Their Worth in a Pandemic Economy
When contact centers sent their employees home to work, workforce optimization/workforce engagement management tools helped ease the transition.
B2B Marketing Executives Must Focus on These Key Trends in 2022
Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.
Voice of the Customer
Beware Mediocre CX
Avoid distractions that suck the life from your customer experience programs.
A Stepped Approach Is Key to Successful Chatbots
Consumers are disappointed by chatbots, but they don't have to be, Forrester Research finds.
NFTs Continue to Gain Traction
Non-fungible tokens provide value to digital companies despite questions.
Required Reading: Keeping Pace with Customers Is a Worthy Goal
Interactions today need to be personalized, inviting, and inclusive.
Revenue Operations to Dominate Marketing Operations
‘RevTech' will be key to sales and marketing success in 2022, Dun & Bradstreet predicts.
What’s in Store for CRM in 2022?
CRM industry insiders share their thoughts about what lies ahead in the new year.
Ada Helps Tile Find 291 Percent ROI
The device tracking app provider is saving money and time with a chatbot.
Tattle Puts Feedback on the Rib & Chop House Menu
Restaurant chain increases sales and customer satisfaction with Tattle customer insights.