Biographical Information

Pete Jacques

principal analyst, Forrester

Pete Jacques is a principal analyst at Forrester serving CX professionals. He advises leaders on how to build customer loyalty, emotional engagement, and business performance through proper measurement and alignment to strategy. Jacques’s career spans 25 years in CX and consumer insights roles within Fortune 100 companies.

Articles for Pete Jacques

Where Should CX Leaders Spend Their Budgets in 2024?

Amid a decline in customer experience quality, leaders will need to demonstrate value.