Biographical Information

Ericka Podesta McCoy

chief marketing officer, Resonate

Ericka Podesta McCoy is chief marketing officer of consumer intelligence firm Resonate. McCoy is a global marketing executive focused on enterprise growth and revenue management in the high tech, telecom, manufacturing, energy, and hospitality sectors across North America, Europe, and Asia.

Articles for Ericka Podesta McCoy

What B2B Marketers Need to Know About Consumer Activists

Consumer activists aren't just consumers. They're business professionals too—and their personal values and beliefs are coming into play more and more when it comes to their B2B buying decisions.