Biographical Information
        
            
                
                    
                        Trey Simonton
                
                
                    chief revenue officer, MadCap Software
                
             
            
                Trey Simonton is the chief revenue officer at MadCap Software. He is an enterprise sales leader with 20-plus years of experience in working with CFOs and CMOs to understand the top trends that influence corporate investments and develop dynamic new business opportunities.
             
         
        
        
            Articles for Trey Simonton
    
        
            4 Ways to Build Customer Loyalty and Value via Digital Content
        
        
            
                
                    25 Jul 2023
        
        
            With consumers' digital experiences driving more sales, a unified approach to digital content can strengthen omnichannel experiences, attracting new customers while building the loyalty and lifetime value of existing ones.