Biographical Information

Trey Simonton

chief revenue officer, MadCap Software

Trey Simonton is the chief revenue officer at MadCap Software. He is an enterprise sales leader with 20-plus years of experience in working with CFOs and CMOs to understand the top trends that influence corporate investments and develop dynamic new business opportunities.

Articles for Trey Simonton

4 Ways to Build Customer Loyalty and Value via Digital Content

With consumers' digital experiences driving more sales, a unified approach to digital content can strengthen omnichannel experiences, attracting new customers while building the loyalty and lifetime value of existing ones.