Biographical Information

Nirosha Methananda

vice president of marketing, Influ2

Nirosha Methananda is vice president of marketing at Influ2, responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. Prior to this, Nirosha led marketing for PwC Australia's Tech Consulting practice. A proud marketing generalist with a career spanning 15 years, Methananda is driven by a strong urge to Always Be Learning (ABL).

Articles for Nirosha Methananda

Buying Group Marketing: A New Way to Bring the Customer Journey to Life

Each step of the customer journey is crucial for ultimate success in converting leads and closing deals, but if marketers don't understand the individuals who make the actual buying decisions, they'll be hard-pressed to deliver the intuitive customer journeys they're after.