Articles for Brendan O’Brien

Biographical Information

Brendan O’Brien

cofounder and chief innovation officer, Aria Systems

Brendan O’Brien is cofounder and chief innovation officer of Aria Systems, the leader in helping enterprises grow subscription and usage-based revenue.

Articles for Brendan O’Brien

Subscription Providers Must Prepare for Usage Models’ CX Impact

26 May 2023

Customers want greater flexibility with subscription payments, but increased calls to customer service could be an unintended consequence.