Biographical Information

John Williams

chief technology officer, Amplience

John Williams is chief technology officer at Amplience. He is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. Williams was previously CTO and head of technology at LBi, the global digital agency, and has an MBA from Imperial College.

Articles for John Williams

The Future of Customer Experience: MACH Architecture

Customers demand a high-quality e-commerce experience, and the MACH approach can deliver. It focuses on composability and allows organizations to build a complete IT ecosystem piece by piece.