Biographical Information

Joe Harouni

Connected Commerce practice lead, Avionos

Joe Harouni is the Connected Commerce practice lead at Avionos, where he works with clients to deliver digitally enabled experiences that drive better customer, sales, and service outcomes.

Articles for Joe Harouni

Refining the B2B Buyer Journey to Acquire and Keep Customers

New technology has made the modern B2B buying journey more streamlined than ever. But if you're still implementing disorganized and incoherent solutions, your B2B buyer conversion funnel may be suffering.