Biographical Information

Jai Prabhakaran

vice president for sales and marketing, North America, Algonomy

Jai Prabhakaran is the vice president for sales and marketing in North America at Algonomy. He drives the GTM, sales, and execution for Algonomy's customer engagement in retail. A seasoned leader with a track record of sales growth, he champions innovation in every aspect of the process. Prior to this, he served as a vice president of sales at Sitecore and has held sales positions at Oracle and IBM.

Articles for Jai Prabhakaran

To Get the Most From Your CDP, Ask These 3 Questions

Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.