Biographical Information

Eric Watkins

president of outbound sales, Abstrakt Marketing Group

Eric Watkins is the president of outbound sales at Abstrakt Marketing Group, a business growth company that provides lead generation solutions.

Articles for Eric Watkins

How to Nurture Gen Z Into Effective Sales Leaders

The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.

3 Ways to Make Praising Employees a Cultural Must-Do

Employees who feel appreciated and valued are more likely to get on board with new ideas, collaborate with peers, and do their best. Here's how to encourage regular acknowledgment within your team.