Biographical Information

Rusty Bishop

chief marketing officer, Bigtincan

Rusty Bishop has been a musician, Ph.D. biochemist, author, patent holder, entrepreneur, and now the chief marketing officer of Bigtincan, a publicly traded software company in the sales enablement space. Bishop has built a successful track record in sales and marketing as an SVP, founder, and CMO in tech. He founded FatStax, one of the first sales enablement companies helping to bridge the gap between sales and marketing.

Articles for Rusty Bishop

How Extended Reality Can Reinvent the Trade Show Experience

By deploying virtual reality (VR) and augmented reality (AR) booth displays, presenters can drive traffic, receive better feedback and word-of-mouth endorsements, and offer prospects a deeper understanding of their product.