Biographical Information
Mica Zuniga
chief strategy officer, Xenon Arc
Mica Zuniga is the chief strategy officer at Xenon Arc. Zuniga has held several leadership roles in business development, sales, and marketing in the chemical industry. She has a strong passion for leading teams, creating meaningful change and advanced thinking related to increasing value from typically underserved markets. Consistently recognized for her contribution to her clients’ success, Zuniga has helped improve profitability and drive exceptional value within these segments.
Articles for Mica Zuniga
Data Is the Untapped Source Needed for Successful Customer Intimacy
02 Dec 2022
The key is knowing the "right" data to gather, to focus on, or to use in decision-making—and using it in a way that ultimately builds and sustains a continued cycle of customer loyalty and growth.