Jennifer Choo is director of marketing at Theorem, where she leads efforts in strategizing and implementing innovative in-house marketing solutions to drive brand awareness and new business. With 12-plus years of digital marketing industry experience working with a variety of brands across many sectors, including research and development, bioscience, manufacturing, product design and development, and more, Choo brings a wealth of knowledge and a never-ending passion for learning about the latest and greatest in digital marketing.