Biographical Information
Jonathan Moran
head of MarTech solutions marketing, SAS
Jonathan Moran is head of MarTech solutions marketing at SAS, with a focus on customer experience and marketing technologies. Moran has more than 20 years of marketing and analytics industry experience, including roles at Earnix and the Teradata Corporation in presales, consulting, and marketing.
Articles for Jonathan Moran
How Marketers Can Turn Google's Pause on Cookie Deprecation Into a Win
10 Sep 2024
The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.
The (Natural) Language of Marketing
08 Apr 2024
NLP and NLU underpin effective generative AI for marketers.
The Value of Moving AI and Analytics to the Front Office
12 Sep 2023
Various forms of AI and descriptive and predictive analytics have been used in the back office for decades, and we're now seeing them being brought into the front office to power personalization in customer engagement.
How Technical Debt Can Impact the Customer and Employee Experience
28 Feb 2023
The downstream effects of maintaining legacy systems or processes can be unpleasant and long-lasting.
Digital Twins: A Marketer's Guide
08 Nov 2022
Digital twins can help companies guide customers to the ideal outcomes on their journey rather than forcing them down a predefined path.