Biographical Information

Articles for Jonathan Moran

The Missing Middle: 7 Ways Marketers Can Fix the Biggest Gap in Their Martech Stacks

Many organizations still struggle to deliver timely, relevant customer experiences because they're missing the middle layer.

Did Holiday Traffic Unwrap your Experience Debt?

It's time for a debrief: Did your customers feel an experience debt, one that will be paid by you in the form lost loyalty and revenue?

Embedded CDPs Emerge in Marketing

The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

How Marketers Can Turn Google's Pause on Cookie Depreciation Into a Win

The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

The Value of Moving AI and Analytics to the Front Office

Various forms of AI and descriptive and predictive analytics have been used in the back office for decades, and we're now seeing them being brought into the front office to power personalization in customer engagement.

How Technical Debt Can Impact the Customer and Employee Experience

The downstream effects of maintaining legacy systems or processes can be unpleasant and long-lasting.

Digital Twins: A Marketer's Guide

Digital twins can help companies guide customers to the ideal outcomes on their journey rather than forcing them down a predefined path.