Biographical Information
Chad Storlie
senior director, analyst, Gartner
Chad Storlie is senior director, analyst, at Gartner. Storlie assists clients with identifying the strategy and approach for their customer experience (CX) and customer experience management (CXM) programs. Alongside strategic development, Storlie researches customer-centric culture, segmentation, analytics, data, voice of the customer (VoC), and employee experience to bring about lasting and enduring CX that benefits organizations and customers alike.
Articles for Chad Storlie
5 Steps for Creating a Data-Driven Customer-Centric Culture
20 Oct 2022
Marketers must have an "always on" mind-set when it comes to customer data.