Biographical Information
Sayantan Basu
experience design director, digital customer experience (DCX), Capgemini Americas
Sayantan Basu is experience design director, digital customer experience (DCX), at Capgemini Americas. He has extensive knowledge of CX across domains such as retail, banking, insurance, pharma, and media communications. Along with his management background he comes with a strong visual art training that gives him the edge on providing complete 360-degree customer solution from conceptualization to visualization of the end product.
Articles for Sayantan Basu
Engagement Blueprinting: How Your Company Can Leverage Service Design
18 Oct 2022
This service design framework takes a journey management approach, mapping the end-to-end experiences of customers, employees, and partners to identify the areas that demand attention.