Biographical Information

Su Doyle

senior analyst, Forrester Research

Su Doyle is a senior analyst at Forrester Research, serving customer experience professionals. She focuses on B2B CX, establishing and funding a CX function, CX collaboration strategies, building a business case for CX, and CX-marketing synergies.

Articles for Su Doyle

Five Collaboration Strategies to Power Your CX Transformation

What do successful CX functions do differently? Build coalitions around core business competencies.