Biographical Information
        
            
                
                    
                        Ana Soliven 
                
                
                    growth marketing manager, Upflowy
                
             
            
                Ana Soliven is the growth marketing manager at Upflowy. With more than 10 years of experience in MarTech, Soliven is passionate about data-driven growth. Previously, she’s held positions at Hotfrog, Epsilon, OneSaas, and Momentumgroup.tech.
             
         
        
        
            Articles for Ana Soliven 
    
        
            Create Frictionless Experiences to Turn Leads into Customers
        
        
            
                
                    16 Aug 2022
        
        
            You must find ways to ensure your customers encounter no friction and thus maintain the momentum they've been building to try to solve their problem (which they believed you were capable of doing).