Biographical Information

Mike Pregler

vice president and research director, Forrester Research

Mike Pregler is vice president and research director at Forrester, an award-winning sales and marketing thought leader with 30 years of experience in global high-tech companies.

Articles for Mike Pregler

Why B2B Buyers Choose the Safest, Rather than the Best, Solution

Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.