Biographical Information
Mike Pregler
vice president and research director, Forrester Research
Mike Pregler is vice president and research director at Forrester, an award-winning sales and marketing thought leader with 30 years of experience in global high-tech companies.
Articles for Mike Pregler
Why B2B Buyers Choose the Safest, Rather than the Best, Solution
02 Aug 2022
Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.