Biographical Information
Randy Frisch
cofounder and chief marketing officer, Uberflip
Randy Frisch is the cofounder and chief marketing officer of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. Frisch is also a host of Conex: The Content Experience Show podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the author of, F#ck Content Marketing: Focus on Content Experience.
Articles for Randy Frisch
Why Your Marketing Content Ranks High but Your Content Experience Ranks Low
26 Apr 2022
High-quality content will have less of an impact if the experience around it is poor. Here are two common problems and ways to avoid them.