Biographical Information

Andy Hasselwander

chief analytics officer, MarketBridge

As chief analytics officer, Andy Hasselwander leads the marketing data and analytics functions at MarketBridge, joining the firm (for the second time) in 2018. Hasselwander brings 20-plus years of marketing strategy, data science, and software development experience to the firm.

Articles for Andy Hasselwander

5 Strategies to Improve Marketing Effectiveness This Year

Businesses need to look for innovative ways to measure and optimize marketing effectiveness across channels and up and down the funnel.