Biographical Information
Andy Hasselwander
chief analytics officer, MarketBridge
As chief analytics officer, Andy Hasselwander leads the marketing data and analytics functions at MarketBridge, joining the firm (for the second time) in 2018. Hasselwander brings 20-plus years of marketing strategy, data science, and software development experience to the firm.
Articles for Andy Hasselwander
5 Strategies to Improve Marketing Effectiveness This Year
08 Apr 2022
Businesses need to look for innovative ways to measure and optimize marketing effectiveness across channels and up and down the funnel.