Biographical Information

Tim Ferguson

writer and editor, Marketing Digest

Tim Ferguson is a writer and editor of Marketing Digest. He enjoys writing about SEO, content marketing, online reputation management, social media, AI, and Big Data. When he is not writing and editing for Marketing Digest, he spends time on learning more about content marketing and getting better at it.

Articles for Tim Ferguson

Change Management for CRM Adoption: What You Need to Know

The success and failure of CRM initiatives largely hinge on how well you can handle change.