Imran Hirani is vice president, strategic insights, at Nielsen. He has 20-plus years of experience in market research across a range of disciplines and geographies, having led research in over 15 countries. Hirani currently manages thought leadership for Nielsen's marketing effectiveness suite.  Previously, he led sales consultant teams with a focus on helping advertisers and agencies grow their marketing efficiency and impact. He has held leader and expert roles in a broad array of marketing topics including innovation, product assortment, pricing, and marketing ROI.