Biographical Information

Imran Hirani

vice president, strategic insights, Nielsen

Imran Hirani is vice president, strategic insights, at Nielsen. He has 20-plus years of experience in market research across a range of disciplines and geographies, having led research in over 15 countries. Hirani currently manages thought leadership for Nielsen's marketing effectiveness suite.  Previously, he led sales consultant teams with a focus on helping advertisers and agencies grow their marketing efficiency and impact. He has held leader and expert roles in a broad array of marketing topics including innovation, product assortment, pricing, and marketing ROI.

Articles for Imran Hirani

How Marketers Can Turn Their Super Bowl Influencer Ads into Touchdowns

Influencers with loyal followings can serve to validate the brands they advertise, which ideally translates to increased brand engagement and sales. But influencer inclusion alone won't strengthen an ad's effectiveness.