Biographical Information

Mada Seghete

cofounder, Branch

Mada Seghete is cofounder of Branch, the mobile growth platform of choice for over 50,000 apps and 2 billion monthly users around the world, where she leads marketing and new market development. Born and raised in Romania, Seghete came to the United States to study electrical and computer engineering at Cornell University and then earned a master’s in engineering and an MBA from Stanford. She invests in early-stage women-founded companies as an angel investor and a partner at xFactor Ventures and hosts the popular growth podcast How I Grew This.

Articles for Mada Seghete

How to Make Your App Stickier

Getting a user to your app is just the beginning; keeping a user is more important.

5 Ways to Reclaim Inactive App Users

There are a number of time-tested ways to re-engage users who have gone silent or inactive, and they can all mean a boost to a brand's bottom line.