Biographical Information

Patrick McCullough

client strategy director, Hallmark Business Connections

Patrick McCullough is the client strategy director at Hallmark Business Connections, a subsidiary of Hallmark that helps businesses build and strengthen relationships with their customers and employees. He is passionate about helping businesses transform and has worked with companies of all sizes as they look to evolve their strategies in order to match the demands of the customer in the 21st century.

Articles for Patrick McCullough

3 Ways to Move From Customer Service to Customer Care

Companies recognize that customer service representatives can be key brand ambassadors for their customers, so they're beginning to emphasize quality over quantity.