Biographical Information

Brad Cleveland

customer strategy expert

Brad Cleveland is one of the world’s foremost experts in customer strategy and management. A sought-after consultant and speaker, he has worked in 45 states and over 60 countries for today’s customer experience trailblazers, including American Express, Apple, USAA, Google, and others. His new book is Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results (Kogan Page; May 25, 2021). Learn more at

Articles for Brad Cleveland

7 Ways to See Your Business From Your Customers’ Perspective

Successful business leaders want to deeply understand the business—its products, employees, and competitors—and experience it as their customers do.