Biographical Information

E.J. Freni

chief revenue officer at Claravine

E.J. Freni is chief revenue officer at Claravine. An award-winning sales executive with over 15 years of progressive experience and leadership in preeminent marketing technology and SAAS companies, Freni builds emerging businesses and teams to accelerate market penetration, new business, and revenue growth. In his current role, Freni oversees Claravine's global Go To Market, working with many of the largest companies in the world to solve enterprise data integrity challenges. Prior to Claravine, Freni led sales, strategy, and execution at premier global marketing and advertising platforms including Adobe, Brand Networks, Quantcast, and Yahoo!

Articles for E.J. Freni

How Poor Data Quality Leads to Wasted Marketing Dollars

Marketers have become numb to the waste and plow ahead hoping campaigns will yield positive returns. But implementing a unified taxonomy can solve poor data quality and cut down on media buy waste.