Biographical Information
Matt Nolan
director of product marketing, Pegasystems
Matt Nolan is a director of product marketing at Pegasystems. Nolan has worked in the MarTech sector for the past 17 years, serving in a variety of senior product management, marketing, and analytics roles.
Articles for Matt Nolan
Real-Time Signals Real Customer Value: How Marketers Can Implement AI the Right Way
20 Sep 2021
The difference in an AI solution's ability to gauge context in real-time will determine who wins and loses in today's extremely competitive market. With real real-time technology, companies use propensity models to rank and score customer actions to select the next best action for each individual.