Smitha BV is associate director, product marketing, at Algonomy, which enables retailers with its Algorithmic Customer Engagement to become digital-first businesses. She is responsible for crafting the product value proposition, messaging, and go-to-market strategies at Algonomy. She is a seasoned marketer with extensive experience in the technology industry—building brands, generating revenue, and winning over customers. Prior to Algonomy, she worked with TCS, Standard Chartered, and EdGE. She holds a postgraduate degree in management from XIME, Bangalore.