Biographical Information

Smitha BV

associate director, product marketing, Algonomy

Smitha BV is associate director, product marketing, at Algonomy, which enables retailers with its Algorithmic Customer Engagement to become digital-first businesses. She is responsible for crafting the product value proposition, messaging, and go-to-market strategies at Algonomy. She is a seasoned marketer with extensive experience in the technology industry—building brands, generating revenue, and winning over customers. Prior to Algonomy, she worked with TCS, Standard Chartered, and EdGE. She holds a postgraduate degree in management from XIME, Bangalore. 

Articles for Smitha BV

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.