Michela Baxter is senior director, loyalty, of Merkle Promotion & Loyalty Solutions. A former Merkle client, Baxter joined the strategy team at Merkle in 2012 and consults with clients on best practices, strategic design, and program optimization for Merkle's loyalty programs. She’s the go-to for clients that want to push their thinking on consumer engagement forward and create new paths to loyalty. Prior to Merkle, her career in marketing and sales centered on developing integrated retail and consumer programs for some of the world’s best brands: Scotts Miracle-Gro, Target, illycaffe, and LVMH.