Articles for Hazel Raoult
3 Ways CS Plays a Pivotal Role in B2B Sales and Marketing
Customer success teams are crucial for aligning sales and marketing during each part of the B2B sales cycle.
Top 5 Lead Generation Strategies for 2022
B2B lead generation is not a cakewalk, but these tactics can help capture the attention of leads, bring them to the sales funnel, and convert them to clients.
Get Better Clarity with These 4 B2B Marketing Metrics
With the sheer amount of data and analytics to which today's B2B marketers have access, it's easy to get off-track. Here are the metrics that matter.