Biographical Information

Tobias Goebel

principal product marketing manager, Twilio IoT

Tobias Goebel is principal product marketing manager at Twilio IoT, a position to which he brings almost two decades of enterprise software experience, with roles spanning engineering, product management, sales engineering, and product marketing. At Twilio IoT, he works on defining and evangelizing technology solutions that tap into the business potential of connected things.

Articles for Tobias Goebel

Voice of the Product: Devices Are Talking, and It’s Time We Start Listening

We are missing out on an important part of the equation between a customer and a business: the product. It is time to start giving it a voice.

Why You Should Not Overlook SMS as a Customer Care Tool

It's the most popular form of communication, so why isn't it a bigger part of your customer service strategy?