As vice president of strategic solutions, Lynne DeRoché leads and mentors Whereoware’s media, creative, delivery, and digital strategy teams and is responsible for rigorous strategic planning, data-driven digital road maps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals. DeRoché has more than two decades of experience in both traditional and online marketing – previously as VP, digital and social, for Marriott International, where she focused on introducing industry-leading capabilities and standardizing social and digital marketing practices across 30 hotel brands and the Marriott Bonvoy loyalty program.