Biographical Information

Lynne DeRoché

vice president of strategic solutions, Whereoware

As vice president of strategic solutions, Lynne DeRoché leads and mentors Whereoware’s media, creative, delivery, and digital strategy teams and is responsible for rigorous strategic planning, data-driven digital road maps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals. DeRoché has more than two decades of experience in both traditional and online marketing – previously as VP, digital and social, for Marriott International, where she focused on introducing industry-leading capabilities and standardizing social and digital marketing practices across 30 hotel brands and the Marriott Bonvoy loyalty program.

Articles for Lynne DeRoché

3 Digital Marketing Strategy Mistakes You’re Making

Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done.