Biographical Information

Articles for Rob McGreevy

Data and Governance Take Center Stage at Informatica Event

Speakers at Informatica's MDM 360 Summit emphasized the need for digital transformation.

Contentful Speakers Elevate the Importance of Digital Content

As the world has gone digital, speakers at Contentful's Blueprints virtual event touted the value of content while maintaining a human connection.

Today's Most Confident Sales Teams Have Embraced Digital Transformation, Capgemini Finds

There's a common misconception among B2B organizations that digitizing means automating away salespeople, but that is just not the case, according to a new report.

Marketing Creativity Needs an AI Assist, Forrester Says

Forrester analyst Jay Pattisall urges companies to adopt intelligent creativity that blends human and artificial intelligence to solve marketing challenges.