Biographical Information

Kevin Cochrane

senior vice president of product marketing, Acquia

Kevin Cochrane is senior vice president of product marketing at Acquia. Cochrane has been a leader in the CMS industry since its inception, leading marketing teams at Interwoven, Alfresco, Adobe, Bloomreach, and, most recently, SAP. He studied international relations at Stanford University.

Articles for Kevin Cochrane

First-Party Data Is Marketers’ Secret Ingredient for Customer Loyalty

What does the demise of the third-party cookie mean for marketers? That you must develop a powerful first-party data strategy to win the trust and loyalty of your customers.