Biographical Information
Kevin Cochrane
senior vice president of product marketing, Acquia
Kevin Cochrane is senior vice president of product marketing at Acquia. Cochrane has been a leader in the CMS industry since its inception, leading marketing teams at Interwoven, Alfresco, Adobe, Bloomreach, and, most recently, SAP. He studied international relations at Stanford University.
Articles for Kevin Cochrane
First-Party Data Is Marketers’ Secret Ingredient for Customer Loyalty
03 Mar 2021
What does the demise of the third-party cookie mean for marketers? That you must develop a powerful first-party data strategy to win the trust and loyalty of your customers.