Articles for David Truog
Most Chatbots Are Mediocre, and Marketers Should Intervene
Designers should ally with marketers who understand the importance of creating experiences that deliver the ease, effectiveness, and emotional resonance that keeps customers coming back.
Six Myths About Design, and Four Ways to Overcome Them
Too many companies are in the dark about what design is, who should be involved, and how to do it well.
How to Regain Customer Trust in 2021
Your user experience needs to inspire user confidence.