Biographical Information
David Truog
vice president and research director for customer experience, Forrester Research
David Truog is vice president and research director for customer experience at Forrester Research.
Articles for David Truog
Most Chatbots Are Mediocre, and Marketers Should Intervene
29 Jul 2022
Designers should ally with marketers who understand the importance of creating experiences that deliver the ease, effectiveness, and emotional resonance that keeps customers coming back.
Six Myths About Design, and Four Ways to Overcome Them
04 May 2022
Too many companies are in the dark about what design is, who should be involved, and how to do it well.
How to Regain Customer Trust in 2021
01 Mar 2021
Your user experience needs to inspire user confidence.