Rekha Gibbons is chief operating officer at Raare Solutions. She evangelizes the customer journey to B2B2C companies seeking to increase sales and brand loyalty—for Gibbons, the secret sauce to increased conversion and loyalty is impeccable customer experience. She has nurtured this philosophy at companies like AIG, Agency.com, Jaguar, Land Rover, and Lindblad Expeditions. Gibbons is a sought-after speaker on topics such as marketing during crisis, pivoting customer journeys, and inspirational marketing. She lives in New Jersey with her husband and their three-legged COVID rescue dog, Sonny.