Rocco Albano is vice president, experience strategy, at Merkle. Albano is a systems-based thinker who looks through the lens of the customer to understand a brand’s experience landscape, identify opportunities, and create strategies that drive growth. Albano has worked in the agency world across strategy, marketing, analytics, customer experience design, digital transformation and technology since the earliest days of the Web in 1995. Prior to joining Merkle in 2016, Albano spent almost nine years at Razorfish, over two stints in various roles, and four years at MBC—now Digitas Health.